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Loose Leaf Version For Media Culture With 2016 Update

Autor: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 1319047793
File Size: 28,11 MB
Format: PDF, ePub
Read: 2551
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While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.

Loose Leaf Version For Media Culture

Autor: Richard Campbell
Publisher: Bedford/St. Martin's
ISBN: 9781457634598
File Size: 28,97 MB
Format: PDF, ePub
Read: 7777
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Today's communication students need a book that keeps pace with the ever-changing world of mass media – and with their own experiences as media consumers. While students may be familiar with the latest in digital technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we may be headed in the future. Using its signature critical process, cultural perspective, up-to-the-minute examples, and keen understanding of the digital turn, the ninth edition shows how the media really works – and how to become informed media consumers and critics.

Loose Leaf Version For Media And Culture

Autor: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 1457603268
File Size: 9,33 MB
Format: PDF, Kindle
Read: 4091
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It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

Media Essentials

Autor: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 1319116884
File Size: 28,65 MB
Format: PDF, ePub, Mobi
Read: 3879
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Media Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.

Marketing Strategy Loose Leaf Version

Autor: O. C. Ferrell
Publisher: Cengage Learning
ISBN: 1337296511
File Size: 14,38 MB
Format: PDF, Docs
Read: 9637
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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Now

Autor: Joseph D. Straubhaar
Publisher: Wadsworth Publishing Company
ISBN: 9780495002062
File Size: 16,20 MB
Format: PDF, Docs
Read: 5786
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Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive.

Management Loose Leaf Version

Autor: Richard L. Daft
Publisher: Cengage Learning
ISBN: 1305969308
File Size: 13,43 MB
Format: PDF, ePub, Docs
Read: 7388
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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Looseleaf For Introduction To Mass Communication Media Literacy And Culture

Autor: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 9781259924972
File Size: 28,54 MB
Format: PDF, ePub, Mobi
Read: 1972
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In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.