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Good Is The New Cool

Autor: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450465
File Size: 23,24 MB
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Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.

Rethinking Communication In Social Business

Autor: Craig E. Mattson
Publisher: Lexington Books
ISBN: 1498555918
File Size: 23,34 MB
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

Wimpy Is The New Cool

Autor: Zainab Abdullahi
Publisher: AuthorHouse
ISBN: 9781468579260
File Size: 15,23 MB
Format: PDF
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Will Martin just started a group called Wimpy Club as he thinks wimpy is the new cool. It’s about new life, new friends, lots of adventures, and lots of stuff that you haven’t expected.

The Soulful Art Of Persuasion

Autor: Jason Harris
Publisher: Hachette UK
ISBN: 1529304172
File Size: 26,26 MB
Format: PDF, Mobi
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The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.

The New Cool

Autor: Neal Bascomb
Publisher: Crown
ISBN: 0307588912
File Size: 14,98 MB
Format: PDF, Mobi
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That Monday afternoon, in high-school gyms across America, kids were battling for the only glory American culture seems to want to dispense to the young these days: sports glory. But at Dos Pueblos High School in Goleta, California, in a gear-cluttered classroom, a different type of “cool” was brewing. A physics teacher with a dream – the first public high-school teacher ever to win a MacArthur Genius Award -- had rounded up a band of high-I.Q. students who wanted to put their technical know-how to work. If you asked these brainiacs what the stakes were that first week of their project, they’d have told you it was all about winning a robotics competition – building the ultimate robot and prevailing in a machine-to-machine contest in front of 25,000 screaming fans at Atlanta’s Georgia Dome. But for their mentor, Amir Abo-Shaeer, much more hung in the balance. The fact was, Amir had in mind a different vision for education, one based not on rote learning -- on absorbing facts and figures -- but on active creation. In his mind’s eye, he saw an even more robust academy within Dos Pueblos that would make science, technology, engineering, and math (STEM) cool again, and he knew he was poised on the edge of making that dream a reality. All he needed to get the necessary funding was one flashy win – a triumph that would firmly put his Engineering Academy at Dos Pueblos on the map. He imagined that one day there would be a nation filled with such academies, and a new popular veneration for STEM – a “new cool” – that would return America to its former innovative glory. It was a dream shared by Dean Kamen, a modern-day inventing wizard – often-called “the Edison of his time” – who’d concocted the very same FIRST Robotics Competition that had lured the kids at Dos Pueblos. Kamen had created FIRST (For Inspiration and Recognition of Science and Technology) nearly twenty years prior. And now, with a participant alumni base approaching a million strong, he felt that awareness was about to hit critical mass. But before the Dos Pueblos D’Penguineers could do their part in bringing a new cool to America, they’d have to vanquish an intimidating lineup of “super-teams”– high-school technology goliaths that hailed from engineering hot spots such as Silicon Valley, Massachusetts’ Route 128 technology corridor, and Michigan’s auto-design belt. Some of these teams were so good that winning wasn’t just hoped for every year, it was expected. In The New Cool, Neal Bascomb manages to make even those who know little about – or are vaguely suspicious of – technology care passionately about a team of kids questing after a different kind of glory. In these kids’ heartaches and headaches – and yes, high-five triumphs -- we glimpse the path not just to a new way of educating our youth but of honoring the crucial skills a society needs to prosper. A new cool.

Heat Islands

Autor: Lisa Mummery Gartland
Publisher: Routledge
ISBN: 1136564209
File Size: 11,17 MB
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Heat islands are urban and suburban areas that are significantly warmer than their surroundings. Traditional, highly absorptive construction materials and a lack of effective landscaping are their main causes. Heat island problems, in terms of increased energy consumption, reduced air quality and effects on human health and mortality, are becoming more pressing as cities continue to grow and sprawl. This comprehensive book brings together the latest information about heat islands and their mitigation. The book describes how heat islands are formed, what problems they cause, which technologies mitigate heat island effects and what policies and actions can be taken to cool communities. Internationally renowned expert Lisa Gartland offers a comprehensive source of information for turning heat islands into cool communities. The author includes sections on cool roofing and cool paving, explains their benefits in detail and provides practical guidelines for their selection and installation. The book also reviews how and why to incorporate trees and vegetation around buildings, in parking lots and on green roofs.

A Concise Collection Of College Students Slang

Autor: Xin-An Lu
Publisher: iUniverse
ISBN: 9780595324484
File Size: 29,35 MB
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Language is a passport to a culture. Slang, probably the most lively part of a language, is especially so. Understanding of a culture's slang is a great lens through which to know the authentic life of the members in that culture. Slang can also serve to spice up conversations with these members. In this light, a collection is made of undergraduate college students' slang--by college students themselves. For authenticity, more attention is given to comprehensiveness than to political correctness, although racist terms are avoided. This concise collection promises to give you a better understanding of and a closer connection with undergraduate college students.

Project Mc2 Smart Is The New Cool

Autor: Jade Hemsworth
Publisher: Imprint
ISBN: 1250098920
File Size: 19,90 MB
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MEET THE GIRLS OF PROJECT Mc2! McKeyla McAlister: brilliant leader and savvy special agent for NOV8 Adrienne Attoms: culinary chemist and sweet scientist Bryden Bandweth: technology guru and social media maven Camryn Coyle: construction queen and engineer extraordinaire ADORABLE PRINCE XANDER is coming to town for his launch into outer space—and the students of Maywood Glen Academy can’t stop talking about it. No one even notices the mysterious new girl, McKeyla McAlister, who enrolls just before the big event. The smartest girls at school—Adri, Bry, and Cam—think McKeyla is definitely I.A.W.A.T.S.T.—Interesting And Weird At The Same Time. They discover she is an agent for NOV8 (that’s Innovate), a top secret organization of super smart women, and her assignment is to keep the prince safe! With the help of high tech gadgets, cool culinary chemistry, and some awesome teamwork, these girls may just save the world. Based on a NETFLIX original series. PROJECT Mc2 copyright © by MGA, LLC. All rights reserved.

Smart Is The New Cool

Autor: Cool School Cool School Supplies
Publisher: Createspace Independent Publishing Platform
ISBN: 9781724632067
File Size: 5,92 MB
Format: PDF, Kindle
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Cute bookworm school notebook for kids. 6X9 inch, 100 page lined notebook. First page has a place to write your name and the name of your school in case it gets lost. This book also comes in other sizes. Cool School Supplies makes fun and colorful school notebooks for kids, teens and even adults. Every notebook is made with high quality paper. The paper will stand up to erasers and many markers will not bleed through ( though we suggest you test your markers on the back page to make sure). They have soft, glossy, wipeable covers. College ruled. Perfect to use for all your classes. This year, be outfitted with the best back to school books. Cool School Supplies aims to provide good quality educational materials that also look great! We also make notebooks in other sizes plus other great stuff!

Awesome Is The New Cool A Kid S Guide To Staying Awesome

Autor: Tracy Bryan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530274925
File Size: 23,27 MB
Format: PDF, Mobi
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Do you know how AWESOME you are? YOU SHOULD! Feeling good about ourselves is having good SELF-ESTEEM. When we like all the different qualities about ourselves- the way we look, the way we act, the way we feel. We feel so many things and when we look at why we feel certain things, it's interesting but sort of complicated too! Discover the basics about feelings-why we have them, what we do when we have them and how we can stay feeling AWESOME!