Download branding a very short introduction in pdf or read branding a very short introduction in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get branding a very short introduction in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.

Branding A Very Short Introduction

Autor: Robert Jones
Publisher: Oxford University Press
ISBN: 0198749910
File Size: 24,47 MB
Format: PDF, ePub
Read: 9992
Download or Read Book
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.

Organizations A Very Short Introduction

Autor: Mary Jo Hatch
Publisher: OUP Oxford
ISBN: 019161498X
File Size: 22,34 MB
Format: PDF, Mobi
Read: 3710
Download or Read Book
Most of us recognize that organizations are everywhere. You meet them on every street corner in the form of families and shops, study in them, work for them, buy from them, pay taxes to them. But have you given much thought to where they came from, what they are today, and what they might become in the future? How and why do they have so much influence over us, and what influences them? How do they contribute to and detract from the meaningfulness of lives, and how might we improve them so they better serve our needs and desires? This Very Short Introductions addresses all of these questions and considers many more. Mary Jo Hatch introduces the concept of organizations by presenting definitions and ideas drawn from the a variety of subject areas including the physical sciences, economics, sociology, psychology, anthropology, literature, and the visual and performing arts. Drawing on examples from prehistory and everyday life, from the animal kingdom as well as from business, government, and other formal organizations, Hatch provides a lively and thought provoking introduction to the process of organization. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Intellectual Property

Autor: Siva Vaidhyanathan
Publisher: Oxford University Press
ISBN: 0195372778
File Size: 14,65 MB
Format: PDF, ePub, Mobi
Read: 7832
Download or Read Book
We all create intellectual property. We all use intellectual property. Intellectual property is the most pervasive yet least understood way we regulate expression. Despite its importance to so many aspects of the global economy and daily life, intellectual property policy remains a confusing and arcane subject. This engaging book clarifies both the basic terms and the major conflicts surrounding these fascinating areas of law, offering a layman's introduction to copyright, patents, trademarks, and other forms of knowledge falling under the purview of intellectual property rights. Using vivid examples, noted media expert Siva Vaidhyanathan illustrates the powers and limits of intellectual property, distilling with grace and wit the complex tangle of laws, policies, and values governing the dissemination of ideas, expressions, inventions, creativity, and data collection in the modern world. Vaidhyanathan explains that intellectual property exists as it does because powerful interests want it to exist. The strongest economies in the world have a keen interest in embedding rigid methods of control and enforcement over emerging economies to preserve the huge economic interests linked to their copyright industries-film, music, software, and publishing. For this reason, the fight over the global standardization of intellectual property has become one of the most important sites of tension in North-South global relations. Through compelling case studies, including those of Starbucks, Coca-Cola, Sony, Amazon, and Google Books, Vaidhyanathan shows that the modern intellectual property systems reflect three centuries of changes in politics, economics, technologies, and social values. Although it emerged from a desire to foster creativity while simultaneously protecting it, intellectual property today has fundamentally shifted to a political dimension.

Advertising A Very Short Introduction

Autor: Winston Fletcher
Publisher: OUP Oxford
ISBN: 0191614270
File Size: 24,61 MB
Format: PDF, Kindle
Read: 6547
Download or Read Book
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Agnosticism A Very Short Introduction

Autor: Robin Le Poidevin
Publisher: OUP Oxford
ISBN: 0191614548
File Size: 20,65 MB
Format: PDF, ePub, Docs
Read: 6562
Download or Read Book
What is agnosticism? Is it just the 'don't know' position on God, or is there more to it than this? Is it a belief, or merely the absence of belief? Who were the first to call themselves 'agnostics'? These are just some of the questions that Robin Le Poidevin considers in this Very Short Introduction. He sets the philosophical case for agnosticism and explores it as a historical and cultural phenomenon. What emerges is a much more sophisticated, and much more interesting, attitude than a simple failure to either commit to, or reject, religious belief. Le Poidevin challenges some preconceptions and assumptions among both believers and non-atheists, and invites the reader to rethink their own position on the issues. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

City Branding And New Media

Autor: M. Paganoni
Publisher: Springer
ISBN: 1137387963
File Size: 16,66 MB
Format: PDF, Docs
Read: 3436
Download or Read Book
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

Entrepreneurship A Very Short Introduction

Autor: Paul Westhead
Publisher: OUP Oxford
ISBN: 019164949X
File Size: 9,65 MB
Format: PDF, Kindle
Read: 8687
Download or Read Book
There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepreneurs do? What is entrepreneurship and why is it important? What is distinctive about entrepreneurs? And where do they come from? In this Very Short Introduction Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the external environment and availability of resources, consider the types of organizations in which entrepreneurs can be found, and look at the diversity in their backgrounds, experience, and how they think and learn. Lastly, they consider the impact that entrepreneurs have on modern market economies and look at the future of entrepreneurship in our increasingly globalized world. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Contemporary Fiction A Very Short Introduction

Autor: Robert Eaglestone
Publisher: OUP Oxford
ISBN: 0191665150
File Size: 15,68 MB
Format: PDF, ePub
Read: 9946
Download or Read Book
Contemporary fiction is a wide and diverse field, now global in dimension, with an enormous range of novels and writers that continues to grow at a fantastic speed. In this Very Short Introduction, Robert Eaglestone provides a clear and engaging exploration of the major themes, patterns, and debates of contemporary fiction. From genre, form, and experimentalism to the legacies of modernism and postmodernism, the relationship between globalization and terrorism, and the impact of technology, Eaglestone examines how works both reflect the world in which we live and the artistic concerns of writers and readers alike. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Colonial America A Very Short Introduction

Autor: Alan Taylor
Publisher: Oxford University Press
ISBN: 0199987149
File Size: 11,88 MB
Format: PDF, Docs
Read: 7183
Download or Read Book
In the traditional narrative of American colonial history, early European settlements, as well as native peoples and African slaves, were treated in passing as unfortunate aberrations in a fundamentally upbeat story of Englishmen becoming freer and more prosperous by colonizing an abundant continent of "free land." Over the last generation, historians have broadened our understanding of colonial America by adopting both a trans-Atlantic and a trans-continental perspective, examining the interplay of Europe, Africa, and the Americas through the flow of goods, people, plants, animals, capital, and ideas. In this Very Short Introduction, Alan Taylor presents an engaging overview of the best of this new scholarship. He shows that American colonization derived from a global expansion of European exploration and commerce that began in the fifteenth century. The English had to share the stage with the French, Spanish, Dutch, and Russians, each of whom created alternative Americas. By comparing the diverse colonies of rival empires, Taylor recovers what was truly distinctive about the English enterprise in North America. He focuses especially on slavery as central to the economy, culture, and political thought of the colonists and restores the importance of native peoples to the colonial story. To adapt to the new land, the colonists needed the expertise, guidance, alliance, and trade of the Indians who dominated the interior. This historical approach emphasizes the ability of the diverse natives to adapt to the newcomers and to compel concessions from them. This Very Short Introduction describes an intermingling of cultures and of microbes, plants, and animals--from different continents that was unparalleled in global history. Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

The Vikings A Very Short Introduction

Autor: Julian D. Richards
Publisher: OUP Oxford
ISBN: 9780191578076
File Size: 9,23 MB
Format: PDF, ePub, Mobi
Read: 689
Download or Read Book
The Viking reputation is of bloodthirsty seafaring warriors, repeatedly plundering the British Isles and the North Atlantic throughout the early Middle Ages. Yet Vikings were also traders, settlers, and farmers, with a complex artistic and linguistic culture, whose expansion overseas led them to cross the Atlantic for the first time in European history. Highlighting the latest archaeological evidence, Julian Richards reveals the whole Viking world: their history, society and culture, and their expansion overseas for trade, colonization, and plunder. We also look at the Viking identity, through their artistic expression, rune stones, their ships, and their religion. The Viking story is also brought up to date, by examining their legacy from the medieval Icelandic sagas to 19th Century nationalism, Wagner, and the Nazis. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.